Samsung is a market leader in TV sales – but how can we help it strengthen its position?
We’d need a two-way process, helping Samsung understand its stores and incentivise staff while also helping the stores demonstrate and market new products – and all the time gathering useful, applicable data. To do that, we developed a suite of game-changing tools.
- On-brand marketing support – over 4,000 asset downloads in 2013 alone
- Improving product knowledge to drive sales
- Segmenting registered staff for targeted emails
- Establish an email marketing database with cross-selling opportunities
- Gathering data for insightful customer profiling
"KHWS have created the most comprehensive and effective channel marketing that Samsung has ever had."
Channel Marketing Manager