Case Study: Global eCRM Campaign
The Challenge
To generate incremental revenues from unassigned global databases – companies without dedicated Getty Images account managers.
The Strategy
Identify and target individual data segments with a calendar of bespoke, relevant emails showcasing the Getty Images library and providing a relevant incentive to purchase:
- Frequent purchasers – 6+ licenses per year
- Infrequent purchasers – 1 to 5 licenses per year
- Registered buyers – dormant or lapsed accounts
The Results
Tracking by audience and offer indicates our approach and campaign is increasing incremental global revenues by over
$1 million per quarter.
Increased incremental
global revenues by over
$1 million
per quarter
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