Retail Archives | KHWS

The Hits and Misses of Black Friday

Black Friday has become a household term in the ever-evolving retail landscape. Every year, after Thanksgiving, global brands compete with each other to make the most revenue from customers by discounting products in various categories. Customers are promised enormous discounts on items ranging from home appliances to clothing, on the most anticipated sales day of […]

Want Instant gratification? Buy Burberry in an ‘insta’ this London Fashion Week

So we’re about to kick off London Fashion Week and fashionistas across our capital will excitedly await Burberry’s unveiling of its new collection after Riccardo Tisci took the reins as Chief Creative Officer in spring 2018. The designer’s appointment at Burberry makes complete sense; it is the ultimate meshing of two pioneering kindred spirits in […]

Personalisation is overrated – Why retailers must use big data sparingly

The retail sector has been irreversibly transformed by technology over the past two decades. Technology has given retailers an almost omniscient presence – enabling them to second guess what customers want to purchase before they have even decided to buy anything. Big data and analytics have become an integral part of retailers’ marketing and sales […]

Not just a pretty face – Influencing sales through celebrity endorsement

Gary Lineker for Walkers, Kevin Bacon for EE and getting cheeky, David Beckham for Armani. For me, these remain some of the most memorable celebrity endorsements from over the years. However, the ultimate questions remain – have they ever influenced me to make a purchase and do they motivate me to choose one brand over […]

Christmas Shopping & The Annual Black Friday Event

In contrast to the in-store carnage of last year’s Black Friday event, it was the turn of websites to feel the pressure in 2015, with many big names, including John Lewis, Argos and Schuh all crashing under the increased traffic. However, this didn’t deflate the public’s search for a pre-Christmas bargain, with UK sales smashing […]

Innovative retail: Visual merchandising for the masses

We’re all guilty of it. Whether it’s being seduced by some spearmint gum on the walk to the till or falling for the season’s coolest kicks in a store window, chances are, at some point you’ve been influenced into an impulse purchase as a result of visual merchandising. This indispensable retail discipline consists of a […]