Brand Lab | KHWS London

What is the
Brand Lab?

Brand Lab is a joint initiative with Durham University Business School and is the first behavioural lab for testing new creative marketing activity. We use neuro-science techniques to study a range of reactions including: 

  • Eye-tracking 
  • Facial expression 
  • Emotional reaction

We can manipulate and test many variables, measuring both implicit and explicit reactions. The creative testing can evaluate: 

  • Digital platforms (UX, design etc.) 
  • Retail environments 
  • Planograms 
  • New propositions & messaging 
  • Ecommerce initiatives – UX, taxonomies and sales activation 
  • Promotions 
  • Email campaigns 
  • Loyalty schemes

When should you use it?

If you value insight into consumer behavioural reactions to new creative and marketing initiatives. Exclusively at KHWS, we provide a platform to test creative work that has been developed using Sales Trigger Insight and Edge Playbook tools.

What will it deliver?

Brand Lab delivers a comprehensive report of recommendations:

  • How consumers reacted to the creative tested
  • What is working
  • What can be improved
  • How these insights can be used to develop future campaigns

Contact Andrew Watts to find out more

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