Brand Lab is a joint initiative with Durham University Business School and is the first behavioural lab for testing new creative marketing activity.
When do you use it?
When a brand requires unique insight into the behavioural reaction to new marketing activity. Exclusive to KHWS, it provides a platform to test creative work that has been developed using Clarity Strategy and Real Time tools. It studies a range of reactions including:
- Eye tracking
- Facial expression
- Emotional reaction
We can manipulate and test many variables, measuring both implicit and explicit reactions. The creative testing can evaluate:
- Website (UX, etc.)
- Advertising campaigns
- Promotions
- Email campaigns
- Loyalty schemes.
What does it deliver?
Each use of the Brand Lab delivers a comprehensive report of recommendations:
- How consumers reacted to the creative tested
- What is working
- What can be improved
- How these insights can be used to develop future campaigns.
Contact Andrew Watts to find out more