What is Clarity Insight? | KHWS

What is
Clarity Insight?

Clarity Insight is unique proprietary tool that is guaranteed to inform more effective marketing strategies and creative work. Use Clarity Insight when you need to understand the Sales Triggers that drive decision making.

When do you use it?

Clarity Insight will complement your existing research:

  • most brands have identified a purchase decision hierarchy, but our insights will enable you to understand the purchase behaviour that drives it
  • if you have a specific marketing challenge in any of your on or offline channels, Clarity Insight can unlock new insights that will inform more effective marketing strategy and creative work

What does it deliver?

We’ll identify the purchase behaviour within a brand’s category:

  • When your target audience is considering a purchase, what do they ignore and what actually influences them?
  • We will identify the dominant heuristics – or Sales Triggers as we call them – that drive people to buy a brand.

Contact Andrew Watts to find out more

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