Clarity Strategy & Creative Playbook is a comprehensive marketing report that delivers deep behavioural-led insights and creative solutions. You’ll receive a detailed strategy to overcome your specific challenge and a range of creative executions that bring the strategy to life. Both pioneering and proprietary, this tool is a powerful way to access behavioural-led marketing.
When do you use it?
Use Clarity Strategy to develop activations that increase the sales of your brand:
- it enriches your brand and marketing planning phase by providing a new level of insight to support your strategic objectives
- can be applied to a specific marketing or commercial challenge
- use it to provide fresh creative thinking, backed by proven behavourial-led insight.
What does it deliver?
While most brands have identified a purchase decision hierarchy, Clarity Strategy enables brands to understand the actual behaviour that drives purchase:
- when your target audience is considering a purchase, it identifies what they ignore and what actually influences them
- it will identify the dominant heuristics – or Sales Triggers as we call them – that drive people to buy a brand.
Contact Andrew Watts to find out more