Real Time Clarity is a comprehensive insight tool that is based on our proprietary Real Time Diary App.
When do you use it?
Use Real Time Clarity when you need a deeper understanding of purchase behaviour:
- get a new perspective on how consumers are shopping your category
- identify the emotions and Sales Triggers consumers use to make purchase decisions in your category
What does it deliver?
We recruit 200+ consumers who are purchasers in your category. By registering on our Real Time Diary App, they are prompted to record in the App:
- every time they are exposed to a brand in your category i.e. marketing activity, in store, on line, friends and family recommendations etc.
- support feedback by uploading images/short videos
- at each recorded exposure they are asked to complete their emotional reaction and propensity to purchase
Contact Chris Wilson to find out more