What is Real Time Clarity? | KHWS

What is Real
Time Clarity?

Real Time Clarity is a comprehensive insight tool that is based on our proprietary Real Time Diary App.

When do you use it?

Use Real Time Clarity when you need a deeper understanding of purchase behaviour:

  • get a new perspective on how consumers are shopping your category
  • identify the emotions and Sales Triggers consumers use to make purchase decisions in your category

What does it deliver?

We recruit 200+ consumers who are purchasers in your category. By registering on our Real Time Diary App, they are prompted to record in the App:

  • every time they are exposed to a brand in your category i.e. marketing activity, in store, on line, friends and family recommendations etc.
  • support feedback by uploading images/short videos
  • at each recorded exposure they are asked to complete their emotional reaction and propensity to purchase

Contact Chris Wilson to find out more

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