Sales Trigger™ Insight is unique proprietary tool that is guaranteed to inform more effective marketing strategies and creative work. Use Sales Trigger™ Insight when you need to understand the Sales Triggers that drive decision making.
When do you use it?
Sales Trigger™ Insight will complement your existing research:
- Most brands have identified a purchase decision hierarchy, but our insights will enable you to understand the purchase behaviour that drives it
- If you have a specific marketing challenge in any of your on or offline channels, Sales Trigger™ Insight can unlock new insights that will inform more effective marketing strategy and creative work
What does it deliver?
We’ll identify the purchase behaviour within a brand’s category:
- When your target audience is considering a purchase, what do they ignore and what actually influences them?
- We will identify the dominant heuristics – or Sales Triggers as we call them – that drive people to buy a brand.
Contact Andrew Watts to find out more