One of the biggest impacts COVID-19 has had on our consumer society is the increase in the use of online shopping for our groceries.
These new behaviours raise many challenges for brands as they seek to stand out within ecommerce grocery sites. To help combat these challenges, KHWS, in partnership with Durham University Business School, have developed a proprietary tool Sales Trigger™ Insight that identifies the key mental short cuts or heuristics that we all use to make a purchase decision.
We call them Sales Triggers™ and here we look at how they can be leveraged to overcome 10 key challenges brands face in driving sales online.
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