With over 80% of purchases still made in bricks and mortar stores*, it is imperative to have a strategy that ensures your product gets picked off the shelf and into the shopping basket. The challenge for brands is how to influence fast thinking when shoppers are at shelf, when the marketing options in-store, especially grocers, […]
Black Friday has become a household term in the ever-evolving retail landscape. Every year, after Thanksgiving, global brands compete with each other to make the most revenue from customers by discounting products in various categories. Customers are promised enormous discounts on items ranging from home appliances to clothing, on the most anticipated sales day of […]
So we’re about to kick off London Fashion Week and fashionistas across our capital will excitedly await Burberry’s unveiling of its new collection after Riccardo Tisci took the reins as Chief Creative Officer in spring 2018. The designer’s appointment at Burberry makes complete sense; it is the ultimate meshing of two pioneering kindred spirits in […]
It may be a fairly recent addition to the British winter calendar, but Black Friday is a shopping institution that has been established in the US since the 1950s, and has been firmly embraced by UK shoppers in the past four years. No longer just a day event, Black Friday has become a week long […]
The retail sector has been irreversibly transformed by technology over the past two decades. Technology has given retailers an almost omniscient presence – enabling them to second guess what customers want to purchase before they have even decided to buy anything. Big data and analytics have become an integral part of retailers’ marketing and sales […]
Lately we’ve been shopping online after dark more than ever before – between the hours of 11pm and 5am to be precise. The ease and convenience of browsing at home is something we’ve come to take for granted, particularly in the run up to Christmas. After all, who wouldn’t prefer to be tucked up in […]
Gary Lineker for Walkers, Kevin Bacon for EE and getting cheeky, David Beckham for Armani. For me, these remain some of the most memorable celebrity endorsements from over the years. However, the ultimate questions remain – have they ever influenced me to make a purchase and do they motivate me to choose one brand over […]
“Mum! I need a World War II evacuee costume for Wednesday. Have you got me one?” Such was the greeting from my 11 year old son as I staggered through my front door after a long commute home on Monday evening. At once the distant memory of an email from my son’s school a few […]