It may seem like deja-vu, but many of you might have noticed that the toilet roll aisle in your local supermarket has become a little bare. The same seems to be happening to the shelves that hold many of our other basic staples like flour and dried pasta. As England prepares for another lockdown, people […]
Dr Seuss once said “If you’re someone who writes or paints, don’t be afraid to try constraints!” Think Mondrian restricting himself to right angles and primary colours or Jack White intentionally playing an out of tune guitar. Sometimes restrictions can be a catalyst for creativity, they allow us to “explore less familiar paths, to […]
With over 80% of purchases still made in bricks and mortar stores*, it is imperative to have a strategy that ensures your product gets picked off the shelf and into the shopping basket. The challenge for brands is how to influence fast thinking when shoppers are at shelf, when the marketing options in-store, especially grocers, […]
When the world came to a lockdown standstill, a change was bubbling away under the surface. Consumer behaviour adapted quickly to the new restrictions in place; online ordering increased while other industries, such as transportation, ground to halt. Now with lockdowns easing, consumers are looking towards a future that has been fundamentally shifted by the […]
Black Friday has become a household term in the ever-evolving retail landscape. Every year, after Thanksgiving, global brands compete with each other to make the most revenue from customers by discounting products in various categories. Customers are promised enormous discounts on items ranging from home appliances to clothing, on the most anticipated sales day of […]
So we’re about to kick off London Fashion Week and fashionistas across our capital will excitedly await Burberry’s unveiling of its new collection after Riccardo Tisci took the reins as Chief Creative Officer in spring 2018. The designer’s appointment at Burberry makes complete sense; it is the ultimate meshing of two pioneering kindred spirits in […]
It may be a fairly recent addition to the British winter calendar, but Black Friday is a shopping institution that has been established in the US since the 1950s, and has been firmly embraced by UK shoppers in the past four years. No longer just a day event, Black Friday has become a week long […]
The retail sector has been irreversibly transformed by technology over the past two decades. Technology has given retailers an almost omniscient presence – enabling them to second guess what customers want to purchase before they have even decided to buy anything. Big data and analytics have become an integral part of retailers’ marketing and sales […]