It may seem like deja-vu, but many of you might have noticed that the toilet roll aisle in your local supermarket has become a little bare. The same seems to be happening to the shelves that hold many of our other basic staples like flour and dried pasta. As England prepares for another lockdown, people […]

Dr Seuss once said “If you’re someone who writes or paints, don’t be afraid to try constraints!”   Think Mondrian restricting himself to right angles and primary colours or Jack White intentionally playing an out of tune guitar. Sometimes restrictions can be a catalyst for creativity, they allow us to “explore less familiar paths, to […]

With over 80% of purchases still made in bricks and mortar stores*, it is imperative to have a strategy that ensures your product gets picked off the shelf and into the shopping basket. The challenge for brands is how to influence fast thinking when shoppers are at shelf, when the marketing options in-store, especially grocers, […]

When the world came to a lockdown standstill, a change was bubbling away under the surface. Consumer behaviour adapted quickly to the new restrictions in place; online ordering increased while other industries, such as transportation, ground to halt. Now with lockdowns easing, consumers are looking towards a future that has been fundamentally shifted by the […]