Technology Archives | KHWS

How to break an ad block habit

It’s not uncommon for Millennials and iGens to use ad blockers. To be honest, I don’t blame them. While trawling through the internet, the constant bombardment on many websites slows download times, interrupts user experiences, and most of the time is fairly uninspiring. YouTube ads are no different. Users want to watch and explore the videos they have chosen without being disturbed. Ad blockers afford users that luxury; skipping TrueView’s in-stream ‘Skippable’ (after five seconds), […]

Three Digital Trends for the 2018 Consumer

As the New Year rolls on and we start to settle into 2018, we decided to take a look at what this year might pan out like for three top trending technologies, particularly within the digital marketing world: Machine Learning Firstly, machine learning is an ability whereby computers are able to recognise patterns within specific […]

AI marketing – The intelligent future enhancing customer acquisition

The growth of technology over the previous years has been extraordinary; artificial intelligence has been a main contender with contributing towards customer acquisition efficiency, which benefits both B2C and B2B marketers to identify strategic engagement points within the buying journey. Artificial Intelligence provides personalisation to a brand, brands are no longer seen as objects but […]

How Artificial Intelligence is changing e-commerce

As online shopping becomes an even bigger part of our everyday lives, marketers and e-commerce specialists are turning to Artificial Intelligence (AI) for ways to increase conversion rates. The rise of the online personal shopper As the shopping experience is prompted by various different mediums (emails, social media, search), many consumers turn to apps that […]

Marketing and the machine learning revolution

What is machine learning? Machine learning is an AI technique that allows computers to take large amounts of data, apply complex algorithms and identify patterns to predict outputs, without being explicitly programmed. It uses a set of features from the data to either predict a specific outcome or group similar trends. Crucially, as the trends […]

How is Augmented Reality technology shaping society?

Setting the scene Over the last few years it’s been impossible to ignore the rise of Virtual Reality (VR) technology. VR is the term used to describe a three-dimensional, computer generated environment which can be explored and interacted with by a person using additional equipment, such as a headset. Ample media coverage suggests that VR […]

Driverless cars

So there has been a lot of hype about the driverless car. Google have launched trials of the self-driving cars in California and legislation was passed in numerous states in the US to allow them to be operated. Pittsburgh in the US have a trial that if an Uber car is requested, a self-driving car […]

Selling the future

This weekend I’m heading to Goodwood Revival, an event which recreates the ‘golden era’ of the motor circuit in Sussex by going back in time to 1948-1966 for three days.  The event is focused on the celebration of classic cars and the history of those that raced, admired or enjoyed them. The focus is to […]

Are brands ready for the rise of chatbots?

Every day another tech blog writes a piece about chatbots and it seems the hype surrounding them might have reached a proverbial summit. Messaging platforms are rushing to open their API to incorporate bot development and businesses across multiple industries, from corporate banks to hotel booking companies, have built their own AI bots. The topic […]