With over half of the planet’s population spending the majority of their personal and working lives plugged in to laptops, iPads, mobiles, gaming, social media, AI, wearables and virtual reality, it was only a matter of time before digital found its way into the recruitment process.
My first job in recruitment was within engineering. Tech played little to no impact in day-to-day hiring and the methodologies were old school. The type of candidate I conversed with rarely logged on to LinkedIn – paper CVs were still their preference.
But stepping in to the world of digital/marketing recruitment over six years ago brought me to the forefront of the changes taking place in the world of hiring. Nowadays hearing about video CVs, no CVs and hiring through gamification doesn’t shock me.
Unilever is the latest organisation introducing gamification to its recruitment process, giving candidates the chance to impress across a series of 20 minute online games. Applicants with the best results then proceed to a video interview and a virtual tour of the Unilever offices to get a feel for the company’s culture and ‘real’ environment.
Beyond gamification, Virtual Reality is the next best thing within the hiring process. Amazon competitor Jet started using Samsung’s VR gear to tour candidates through its New York HQ. Their office is filled with snacks, pool tables and enviable views of the Hudson River – all things that are not always easy to communicate on a Skype call/phone. Candidates strapping on Samsung’s VR gear can sit in a meeting at headquarters, “mingle” at happy hour or experience the office Nerf gun battles.
We have a Chief People Officer and a Director of Talent Experience so that we can ensure Jet is a great place to work for everyone we bring in, but you can’t experience that culture in a day of interviews in conference rooms, so the VR experience is a good way to see what happens over the course of a whole week at Jet. – Marc Lore
As technology continues to evolve, it plays an increasingly important role in the ways companies approach the talent search and the hiring process. From the CV to the search and the interview, we’re moving toward a digital hiring model.