ASK Italian

Digital Repositioning

By reshaping the brand’s presence online we dramatically increased its commercial effectiveness.

The Challenge

For many customers, a brand’s site is the first step on the consideration journey.
Through an in-depth evaluation of its existing site we discovered ASK Italian’s online brand space scored poorly as an intuitive piece of design.

This resulted in a deeply unsatisfying customer experience.

The Solution

ASK Italian competes in the highly competitive mid-market restaurant sector. Driven by a frenzy of voucher giveaways, it’s a ‘race to the bottom’ in terms of customer value. However, ASK Italian’s ‘quintessentially Italian’ positioning placed it firmly in the upper tier of the market.

By using a sales trigger we delivered best-in-class UX that captured the brand’s premium positioning within its market, coupled with SEO excellence.

Brand Activation Sales Trigger

Better Than Average

“Better Than Average”

ASK Italian offer customers a bit of escapism from everyday life and a place to come and relax with family and friends. By reshaping the online experience we have elevated the brand above its competitors:

  • An easy to navigate menu
  • Simplified booking process
  • Enhanced content hub

The Results

In the first month:

  • Organic traffic increased by 3.76%
  • Time on-site has increased by over a minute
  • Online reservations via booking page increased by 8.1%

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