The Challenge
For many customers, a brand’s site is the first step on the consideration journey.
Through an in-depth evaluation of its existing site we discovered ASK Italian’s online brand space scored poorly as an intuitive piece of design.
This resulted in a deeply unsatisfying customer experience.
The Solution
ASK Italian competes in the highly competitive mid-market restaurant sector. Driven by a frenzy of voucher giveaways, it’s a ‘race to the bottom’ in terms of customer value. However, ASK Italian’s ‘quintessentially Italian’ positioning placed it firmly in the upper tier of the market.
By using a sales trigger we delivered best-in-class UX that captured the brand’s premium positioning within its market, coupled with SEO excellence.
Brand Activation Sales Trigger
“Better Than Average”
ASK Italian offer customers a bit of escapism from everyday life and a place to come and relax with family and friends. By reshaping the online experience we have elevated the brand above its competitors:
- An easy to navigate menu
- Simplified booking process
- Enhanced content hub
The Results
In the first month:
- Organic traffic increased by 3.76%
- Time on-site has increased by over a minute
- Online reservations via booking page increased by 8.1%
