The Challenge
Deliver compelling activation to drive footfall and pre-orders to the exclusive launch of the new Samsung Galaxy S20 and Galaxy Z Flip mobile phones in Samsung Experience stores.
Our Sales Trigger™ Insight Approach
Our Brand Budgeting Sales Trigger™ was identified as the way to inform our creative execution. Brand budgeting is about anchoring your brand in one piece of information that communicates value. We bought to life a key feature of each phone to showcase their unique features and justify the purchase.
The Results
A stunning 79% increase in footfall and a massive pre-order sales.