Digital shop-in-shop

Samsung

Putting Samsung shops within retail partners’ sites created an inspiring online brand space that also drives sales.

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The Challenge

Independent retailers and high-end multiples, such as John Lewis and Selfridges, are essential retail channels for Samsung’s TV and audio technology.

But with little or no control over the way a partner presented products online, the ability for Samsung to inspire, educate and drive purchase was limited.

Samsung_webpage-pic

The Solution

We realised Samsung needed a dedicated brand space. Focusing on young professionals & families seeking a connected visual and audio experience for their homes, our stylish and sensory shop-in-shop helped both inspire and drive purchase.

The Samsung Shop-in-Shop seamlessly integrated into the retail partner’s site, using two sales triggers to maximise its commercial effectiveness.

Brand Commerce Sales Trigger

One Key Thing

“One Key Thing”

Easy to navigate, the Shop-in-Shop was structured to create a seamless journey through Samsung’s technology and products.

Choice Reduction

“Choice Reduction”

The Shop-in-Shop was bristling with functions to help facilitate purchase choice, such as ‘Perfect Match’. This coupled a TV with a shortlist of appropriate audio products, offering a tailored solution. An in-store demo could be booked, or a purchase made, from any page within the Shop-in-Shop and its remotely updateable to serve the latest promotions.

The Results

The Shop-in-Shop is now live on over 50 third party partner sites.

Due to the commercially sensitive nature of the sales data, we’re unable to share the results, however the Shop-in-Shop has delivered beyond all expectations.

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