Digital shop-in-shop


A shop-in-shop designed to excite the senses

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A large proportion of Samsung’s TV and audio revenue comes from independent retailers and high-end multiples such as John Lewis and Selfridges. To showcase Samsung’s leading TV and audio range, KHWS were asked to create content that could sit on retail partners’ websites that would reinforce Samsung’s design credentials and drive sales.


We created an interactive sensory experience for young professionals excited by the possibilities of a connected audio-visual experience at home. Viewers could purchase from the experience at any moment. The ‘perfect match’ feature couples your TV choice with products in the audio range, offering a complete Samsung solution tailored to your home.