KHWS is the activation agency for brands in complex categories
What we do
It’s never been more important to go beyond category norms
Our proprietary tools deliver marketing activity that delivers genuine impact by identifying the dominant purchase behaviours that prevail in any given category enabling us to create campaigns that leverage these behaviours.
Our approach
We understand how purchase decisions are made
We all use heuristics (hardwired mental shortcuts) and cognitive biases to make decisions. Through our partnership with Durham University, we’ve analysed and reframed them into 9 Sales Triggers™ that guide and inform our purchase decisions
Our proprietary Sales Trigger™ Insight tool has the ground-breaking, unique ability to identify your brand’s dominant Sales Triggers™.
Delivering more sales
We turn interactions into transactions
Using our proprietary Sales Trigger™ Insight tool, your brand’s dominant Sales Triggers™ are identified and iterated in a way that ensures your strategic planning and marketing activity matches the way your audiences make a purchase decision. Quite simply, we’ve made behavioural science led marketing accessible for brands.
Winning at Shelf
To understand which ‘Sales Triggers’ were most effective in driving retail sales, we tested a range of creative messages. The results proved both insightful, and somewhat surprising.
Our capabilities
We cover the full channel mix with a big digital heart
We're equally happy designing and building a stunning website, producing powerful interactive content, developing engaging social campaigns, implementing effective eCRM/ecommerce or creating in-store activations.
Our work
Challenging category norms
We're delighted to call some of the biggest brands our clients and proud of the work we deliver for them.
Talent
Make a smart decision.
We're always looking out for the brightest and best to join our team in Farringdon.