The ultimate secret weapon every marketer wins with is knowing your customer and what resonates with them. This knowledge powers effectiveness across a full range of marketing disciplines:
Brand marketing
- Proposition development
- Market segmentation
- Brand strategy
- Sponsorship activation
- Content marketing
- B2B / Account Based Marketing
Channel marketing
- Retail activation
- Product development
- Category theatre
- Category navigation
- Point of sale (POS)
- Sales promotions
Digital marketing
- Social media
- E-commerce / Online shopping
- CX / UX design
- Website / app development
- Augmented / Virtual Reality
- Data analytics
From homogenous market…
To a new category of TV
Challenge
Despite technological advances, the TV market is homogenous in style. Samsung wanted to shake up the market with new product development rooted in aesthetics.
Solution
Our Sales Trigger methodology identified that lifestyle-focused shoppers put a premium on technology that lets them express their tastes. Our ‘Beauty & Brains’ campaign demonstrated how Samsung’s Frame and Serif technologies and unique style aesthetic can enhance homes, successfully creating a new category of TV and delivering launch sales 400% over target.
From category norms…
To identifying new purchase motivations
Challenge
Bacardi historically based its retail activation on the brand’s DNA of music, cocktails and parties…as do all rum brands.
Solution
Our Sales Trigger methodology uncovered that Bacardi’s audiences would buy a rum brand with strong sustainable credentials. We developed a comprehensive range of retail partner activations to bring Bacardi’s sustainability credentials to life and establish increased market dominance.
From failing on pack…
To new messaging that resonates
Challenge
Weetabix wanted to refocus its on-pack messaging to appeal to lapsed and occasional consumers.
Solution
Our insight behavioural methodology confirmed that "the Nation’s Favourite Cereal” was a message that no longer had cut-through, but identified two key Sales Triggers to inspire our creative solution: ‘100% British Wheat’ + ‘sourced in farms no more than 50 miles from the Weetabix factory’, demonstrating a distinct sustainable value.
