KHWS - Award Winning Brand Activation agency | London

KHWS is the activation agency for brands in complex categories

What we do

It’s never been more important to go beyond category norms

Our proprietary tools deliver marketing activity that delivers genuine impact by identifying the dominant purchase behaviours that prevail in any given category enabling us to create campaigns that leverage these behaviours.

Our approach

We understand how purchase decisions are made

We all use heuristics (hardwired mental shortcuts) and cognitive biases to make decisions. Through our partnership with Durham University, we’ve analysed and reframed them into 9 Sales Triggers™ that guide and inform our purchase decisions

Our proprietary Sales Trigger™ Insight tool has the ground-breaking, unique ability to identify your brand’s dominant Sales Triggers™.

Find out more about our partnership

Delivering more sales

We turn interactions into transactions

Using our proprietary Sales Trigger™ Insight tool, your brand’s dominant Sales Triggers™ are identified and iterated in a way that ensures your strategic planning and marketing activity matches the way your audiences make a purchase decision. Quite simply, we’ve made behavioural science led marketing accessible for brands.

Find out how our approach could solve your challenges

Winning at Shelf

To understand which ‘Sales Triggers’ were most effective in driving retail sales, we tested a range of creative messages. The results proved both insightful, and somewhat surprising.

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Our capabilities

We cover the full channel mix with a big digital heart

We're equally happy designing and building a stunning website, producing powerful interactive content, developing engaging social campaigns, implementing effective eCRM/ecommerce or creating in-store activations.

What we do

Our work

Challenging category norms

We're delighted to call some of the biggest brands our clients and proud of the work we deliver for them.

See our work


Make a smart decision.

We're always looking out for the brightest and best to join our team in Farringdon.

Learn more about us