KHWS is the activation agency for brands in complex categories
What we do
It’s never been more important to go beyond category norms
Our proprietary tools deliver marketing activity that delivers genuine impact by identifying the dominant purchase behaviours that prevail in any given category enabling us to create campaigns that leverage these behaviours.
Our approach
We understand how purchase decisions are made
We all use heuristics (hardwired mental shortcuts) to make decisions. Through our partnership with Durham University, we’ve reframed these into nine of the most relevant to purchase decisions. These provide a framework for us to create more effective marketing.
Delivering more sales
We turn interactions into transactions
Using our proprietary planning model, we leverage our nine ‘Sales Triggers’ to create Brand Commerce marketing that is more effective in delivering sales. Quite simply, we’ve made behavioural-led marketing accessible for brands.
Winning at Shelf
To understand which ‘Sales Triggers’ were most effective in driving ecommerce sales, we tested a range of creative messages. The results proved both insightful, and somewhat surprising.
Our capabilities
We cover the full channel mix with a big digital heart
We're equally happy designing and building a stunning website, producing powerful interactive content, developing engaging social campaigns, implementing effective eCRM/ecommerce or creating in-store activations.
Our work
Challenging category norms
We're delighted to call some of the biggest brands our clients and proud of the work we deliver for them.
Talent
Make a smart decision.
We're always looking out for the brightest and best to join our team in Farringdon.