Social Media Archives | KHWS

Reclaiming Social

The recent Cambridge Analytica scandal involving Facebook and its use to inform micro-targeted online campaigns, exposed the power of the manipulation of big data. The ethics of the traditional social network business model have been debated in Parliament and the US Congress.   The issue stemmed from the reality that commonly, users of social networks […]

Building a personal brand

These days it seems harder than ever to really stand out from the crowd. In this blog post we consider the power in building a personal brand and how it can be utilised to trigger emotion and drive sales.   What is personal branding? When we think of powerful branding, what often springs to mind […]

The Rise of Malwebolence

With cases of online abuse on the rise, are social media platforms finding it hard to distinguish between freedom of speech and targeted harassment? Instagram and Twitter are some of the most popular social media platforms, with Twitter boasting over 300 million users and Instagram over 500 million. Although Facebook leads the way with 1.6 […]

Does Social Media only get bad press?

Last week during my daily Facebook browse I came across this video. Now I know Facebook produced it, but if you’re anything like me, I’m sure you’ll agree that it’s very moving. The video reminded me not to judge a book by its cover and to give people a chance to tell their story. I […]