Digital Archives | KHWS

Using digital to bridge the Sales & Marketing relationship

It’s no secret that the relationship between Sales and Marketing teams in large organisations is often not the most connected. The issue is deep-rooted and even has become cliché but the long-standing misalignment continues to affect businesses to the detriment of hard sales. Sales departments often struggle to see the ROI that Marketing bring and […]

Debunking the myths and pitfalls
of choosing an LMS for brands.

A 10-point guide

If you know what a Learning Management System (LMS) is, it’s very likely you know the frustrations that come with it. Originally developed for academic institutions to facilitate distance learning and complement classroom teaching, today more and more brands that rely on third party sales forces – retail staff, bar staff, cosmetics, hair salons telesales […]

How the fashion world is embracing the digital customer

In light of London Fashion Week recently hitting our city, we’ve been thinking about innovation and consumer behaviour in the digital age within the fashion industry. As with every year, the well-established Fashion Week (led by the Big Four: New York, London, Milan and Paris) sets the bar for the next season in New York […]

The Internet of Things – Driving Digital Transformation

The digital world is undoubtedly growing, but do you recognise the breathtaking pace in which the Internet of Things is taking over our lives? With smart objects projected to increase from the 2 billion recorded in 2006 to 200 billion by 2020 (that’s 26 for every human on Earth) the Internet of Things is showing […]

Trump vs. Hillary – the digital ramifications

As the result of the 2016 US Election looms large, I thought it would be appropriate to look at some of the digital trends that have appeared in this election run that may affect how we communicate digitally with consumers in the future. Behavioural Targeting In previous US elections, campaign sites would have a section […]

Hiring in the digital age

With over half of the planet’s population spending the majority of their personal and working lives plugged in to laptops, iPads, mobiles, gaming, social media, AI, wearables and virtual reality, it was only a matter of time before digital found its way into the recruitment process. My first job in recruitment was within engineering. Tech […]

A Few Thoughts on Innovation…

I learned early of Watt’s wondrous spark. While waiting one day for his kettle to boil, James Watt realised that the process of transforming water into high-energy vapour brought about by his log fire merited a higher purpose than fodder for his daily cuppa.  His creative juices were fired and, almost overnight, his invention of […]

Connected Devices and Their Importance for Retailers

The rise of digital coupled with a combination of other factors over the last decade has meant the high street has become a bleak place. During this time a number of iconic retailers have disappeared from our high streets, notably Woolworths, Blockbuster, JJB Sports, Phones 4 U – the list goes on. The ultimate reason […]