FROM SHORT TERM PURCHASE…
Hill’s wanted pet owners to choose Hill’s Science Plan when shopping for premium wellness food online.
We used brand budgeting to anchor the Hill’s brand in one piece of information that communicates value, as people make quick comparisons if you’re worth paying for.
We communicated the lifelong health benefits Hill’s Science Plan to demonstrate value.
Our Sales Trigger Insights were explored via creative testing, informing a range of marketing activations for key pet food ecommerce retailers across UK & France.
…TO LONG TERM LOYALTY