The Challenge
Samsung products are available through a diverse range of retail outlets, from Harrods and Dixons through to independent electrical retailers.
As such, it is essential that product knowledge and marketing assets are easily accessible; a major challenge when Samsung has nearly 1,000 staff in the UK and the retailers employ over 5,000 retail staff across the country.
The Solution
We broke down the users into 19 different groups ranging from Samsung Head Office to field staff. We then created a digital platform solution that would meet the needs of each.
We worked in partnership with Sitecore, an innovative platform that offered the flexibility required build a website that could be tailored to our groups. A sales trigger was then applied to maximise usage.
Brand Activation Sales Trigger
“Choice Reduction”
Samsung Academy delivers a personalised dashboard experience. The Academy can even track usage behaviour and use this data to trigger emails to each individual user.
It means every person receives the relevant assets, training and communications that match the Samsung products they market.
The Results
By cascading the relevant Samsung marketing information to each of the 19 groups, the Samsung Academy has helped increase knowledge and reduce costs.
In the first three months alone, interactions grew by 200%.
