Weetabix

Reinvigorated Brand

Weetabix is the leading UK cereal but suffers from low consumption amongst occasional consumers and increasing lapsed consumers.

Weetabix is the leading UK cereal but suffers from low consumption amongst occasional consumers and increasing lapsed consumers.

We were tasked with identifying the specific Sales Triggers nudges that would drive purchase & consumption.

Behavioural Insight

We identified 3 Sales Trigger Iterations that would drive purchase & consumption of Weetabix.

Application

We produced creative for testing that explored, high fibre, natural ingredients, and Supporting British Farmers messaging.

“Just wanted to say thank you for your work. The outputs were really clear and actionable, and the brand team are very excited”

Senior Insights Manager, Weetabix